Google Gets Around Analytics Issues in Germany
Early this year, reports surfaced that the German government would possibly fine businesses for using Google Analytics, saying that the tool violates people’s privacy, but Google said at the time:
“Google Analytics complies with European data protection laws and is used by other European data protection authorities on their own websites.”
Reports indicated that German officials had ended talks with Google to resolve the issue, but Google said it would continue “actively working to address their concerns.”
Apparently there was some progress made, as Google has put up a post on its German AdWords blog. “While the use of Google Analytics in our opinion is not against the German and European data protection law, had German data protection authorities in the past to have a dissenting view,” says Google Data Protection Commissioner, Germany, Per Meyerdierks (as translated by Google). “We have worked closely with these authorities – represented by the Hamburg Institute for Data Protection and Freedom of Information Officer – concerns regarding the collaborated and implemented a number of improvements to Google Analytics.”
Meyerdierks says the following government requirements must be met for those who wish to use Google Analytics in Germany (also as translated by Google):
- Implement the IP mask function instructs the Google Analytics to not save the full IP address of your users or to process.
- We have updated Terms introduced to include with the data protection authorities coordinated arrangements for data processing.
An official statement from German officials can be found here (in German).