Google Analytics Expands On Website Optimizer
The Website Optimizer that Google made available to all of its AdWords clients shows how well (or poorly) links convert; Google’s Analytics team thinks people can benefit by seeing how users of both Optimizer and Analytics can use them together.
|Google Analytics Expands On Website Optimizer|
Making their Website Optimizer generally available to AdWords customers should be helpful in achieving better conversions. Webmasters can test different web page designs to see which one brings in the clicks that go “bling-bling.”
“What if you found out that version b. saw 70% more clicks than the version a. Wouldn’t you use that version for all your pages?” Jeff Gillis wrote of a sample comparison of elements at the Google Analytics blog.
While the Optimizer can help show this activity, Google wants site publishers to be aware of how it can be used with Analytics to learn more:
The technique isn’t formally supported by Google, so webmasters should proceed with that caveat in mind.
2. Change the Google Analytics Tracking code on your test page
3. Filter out the combination data from main profiles within Google Analytics
He explains those steps and shows what webmasters can expect to see on ROI Revolution’s website.