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Google Analytics and Checkout

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Google has always been the best at having full integration within its suite of products.

Over at the Google Analytics Blog, the Google Analytics Team has posted part 1 of a multi-part series on how to setup tracking on Google Checkout.

Merchants can use Google Analytics to track buyers who leave their sites to complete the checkout process with Google Checkout. With the help of Google Analytics, Google Checkout merchants will be able to separately track activity on:

1) the Login page, or the first page to appear after a buyer click the Google Checkout button,

2) the Place Order page, which appears after the buyer logs in to Google Checkout, and

3) the Order Confirmed page, which appears after the buyer places the order.

With all these relatively inexpensive and free services provided by Google, the average small-mid sized business owner doesn’t have to look far for a way to propel their website in the online market space.

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Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.

http://www.enquiro.com

Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful
online campaign. Help convert visitors into customers by understanding
them.

Google Analytics and Checkout
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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