Google Analytics Adds New ‘Speed Suggestions’ Report

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Google announced the launch of a new Speed Suggestions report in Google Analytics. This can be found under Site Speed along with Overview, Page Timings and User Timings.

The report shows the average page load time for top visited pages on your site, and utilizes the PageSpeed Insights tool to surface suggestions for improving specific pages for speed.

“The PageSpeed Insights tool analyzes the contents of a web page and generates a speed score and concrete suggestions,” says Chen Xiao from Google’s Analytics team. “The speed score indicates the amount of potential improvement on the page. The closer the score is to 100, the more optimized the page is for speed.”

“In the report, you can click through a suggestions link to see a page with all of the suggestions sorted by their impact on site speed,” Xiao adds. “Example suggestions include reducing the amount of content that needs to load before your users can interact with the page, minifying JavaScript, and reducing redirects. Note that if you rewrite your urls before displaying the url in Analytics, or your pages requires a login (see the help article for more details), then the PageSpeed Insights tool may not be able to analyze the page and generate a score and suggestions”

Speed Suggestions

Google says it has seen from its own benchmarks that the web is getting faster in general, with mobile even being 30% faster year over year.

Google Analytics Adds New ‘Speed Suggestions’ Report
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  • http://www.flaminghotmedia.com FHM

    Another great article Chris. Always love reading y ours, as they are the type I like to read and know about.
    Not surprised Google has added this to analytics, since they have talked a lot about how site speed is also part of the ranking algorithm. A lot of my clients sites uses lots of images on their pages, so been able to fully optimise the image size, while still keeping the image clarity there is very important. I know this is only one part of the algorithm but it all helps as Google is even tightening the noose.

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