Google Allegra Update

Word has it Google’s dancin again and the latest Google update is dubbed Allegra. I don’t follow how / why these updates are given their names but so far it’s looking decent.

I’ve received complaints that folks sites have disappeared and others have increased in the rankings but that’s nothing out of the norm. As I dig into the changes I’ll provide insight.

Some rumors include an emphasis on GeoLocation with regards to sites and this would fit into the Local tab being moved to the Google homepage but right now it’s just speculation.

Here’s another good article on the Google Allegra update . They think they’ve already found a spam trick that’s gaining ground called 302 hijacking. Basically, you 302 a url to someone else’s url and you begin to rank well for their keywords. I think this will get fixed next month but we’ll see.

Jason Dowdell is a technology entrepreneur and operates the Marketing Shift blog.