Google Aims To Help You Amplify Your Impact Across Social Channels

By: Chris Crum - July 8, 2013

Google has released the recording of a webinar about launching and amplifying your impact across social channels. It’s called, “The New Normal: Brand Engagement in the Age of the Connected Consumer”.

“The digital and social revolution has empowered consumers with technology, which has given them access to all the information in the world,” says Google. “Consumers now have a powerful voice: what matters most today isn’t what you say about your brand–it’s what consumers say about it. Brands can influence that conversation, but they can’t control it. This is the New Normal.”

“To succeed in the New Normal, brands must use social and digital to transform their businesses,” Google adds. “Their challenge is to create new interactive brand experiences that consumers connect with and want to share. That is the key to ROI, and what we’ll be discussing in this live webinar.”

The fifty-minute webinar is hosted by Google’s Maya Grinberg, and is available via the GoogleBusiness YouTube channel.

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

View all posts by Chris Crum
  • Frank

    Google wants to push people around just a little bit more, just a little at a time, until they control EVERYTHING you do.

  • great wall china

    Social media is getting more and more important when you promote your website and business.

  • Rank Watch

    Search and Social must go hand in hand for a brand to be reputable online and to get a good ROI.

  • Sudhir Kumar

    Social Media Helps to build your website and business