Google announced that it has released a new recommendation engine for the Google Affiliate Network.
Publishers can go to the Advertisers > Recommended advertisers sub-tab to find a list of available programs ranked based on relevancy and predicted performance. Recommendations show why they were made and estimates of earnings potential. Advertiser recommendations are displayed based on whether they are in a similar category to the publisher category and the revenue potential (based on estimated payout fees).
"In addition to the average advertiser EPC, each recommendation has an estimated advertiser EPC. Estimated EPC is a brand new metric designed to help publishers understand how much they could potentially earn with that advertiser," says Google in a blog post.
Additionally, under the Links > Recommended links sub-tab, Google displays recommended text and banner links, based on what Google's algorithms think will perform best for publishers.
Of course, Advertisers can see publisher recommendations too. They can do so under the Publishers > Recommended publishers sub-tab.