Google AdWords Gains Insights For Search

    August 6, 2008
    WebProNews Staff

Another addition to Google provides some extra details about search behavior on the dominant search engine.

The latest update at Google aims directly at the company’s revenue stream. An advertiser-friendly feature called Google Insights for Search should help those visitors glean a little more information out of Google.

“It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest,” Elan Dekel and Niv Efron said on the Inside AdWords blog.

“Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You