Google AdWords Gains Insights For Search

New feature helps drill into people's expressed interests

By WebProNews Staff · August 6, 2008 · 5 Comments

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Another addition to Google provides some extra details about search behavior on the dominant search engine.

The latest update at Google aims directly at the company’s revenue stream. An advertiser-friendly feature called Google Insights for Search should help those visitors glean a little more information out of Google.

“It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest,” Elan Dekel and Niv Efron said on the Inside AdWords blog.

“Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You

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There are 5 Comments. Add Yours.

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Free Content
November 13, 2008 at 9:51 am

Thank you Google

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Free Traffic
August 14, 2008 at 10:39 pm

At last Google finally created a useful tool…

This tool makes me more smart.

Thanks Google.

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Janine
August 14, 2008 at 4:23 pm

I love the way you can get the information by region. This tool will certainly be a big help for marketers.

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J
August 14, 2008 at 2:31 pm

I’ve been waiting for something like this to come along a very long time. It was dissapointing to see Yahoo abandon their search term suggestion tool last year as there really was no replacement. But you can’t get any better than a tool based on Google’s search data…. And the fancy features are a nice plus

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Webmaster
August 8, 2008 at 6:35 am

David,

It just gone over my head. May be its my little knowledge, but you make this complicated for me by mentioning Google Trends and Adwords Search.

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