Google AdWords and Radio

Hang onto your hats.

Before long, you’ll be able to add radio to your Google AdWords media mix. Now all you need to do is produce some ads.

Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.