Google AdSense Gets An Upgrade
The successful advertising program developed by the search engine company now allows more ad customization for premium advertisers.
Search engine company Google announced an update to their premium level AdSense program. AdSense is Google’s program that generates on-the-fly text ads based on the content of the page being displayed in a user’s browser.
Google has long touted the superiority of AdSense over other Internet advertising methods due to its “smart” programming, which they claim is able to discern the context of word usage in a page, and deliver ads appropriate to the content.
The recent update now allows premium AdSense customers to break the content rule. “Now our system takes things very literally,” said Susan Wojcicki, Google’s director for product management. “If you are on a wine site, we show ads for wine. Now we will let you advertise your cheese on wine sites.”
According to the New York Times, Google advertisers will be able to bid on having their ads placed on certain sites; advertisers will be able to choose from a large number of sites to find those where their content would be most effectively placed.
David Utter is a staff writer for WebProNews covering technology and business. Email him here.