Google AdSense For Mobile Arrives

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There’s no such thing as a portable La-Z-Boy, but there are comfortable camping chairs.  And although a 42-inch LCD might be ideal, pocket-sized video devices are also popular.  Now, with the formal launch of AdSense for Mobile, Google seems to be getting into the transportability trend.

Google AdSense For Mobile Arrives
Google AdSense For Mobile Arrives

We saw this product enter testing a little over two months ago, and at the time, it looked interesting.  That’s not to say it looked innovative – AdSense for Mobile is exactly what its name leads you to expect – but it matched a potential market demand.

“The mobile device is fast becoming the world’s most popular gateway to information,” notes an official press release.  “In fact, there are currently more mobile devices worldwide than personal computers and televisions combined.”  Publishers will likely rush to take advantage of this opportunity.

Unless, of course, they listen to concerns voiced following an article in The Register.  Paul Fleetwood writes, “Maybe it’s just because I only get a limited number of GPRS Mb bundled with my contract, but when I’m using my phone to get information, the last thing I need is adverts of any kind. . . .  They are a waste of bandwidth, and trying to persuade me whilst I’m on the move, to waste my time looking at a plug for a product is just a waste of everybody’s effort.”

There’s also the matter of competition – Google’s AdSense for Mobile is the first to have reached the market, but Yahoo, AOL, and others are likely working on similar products.

Google AdSense For Mobile Arrives
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  • http://exrate.mobi Ashley2

    Quite glad that this has come at last. Only thing is is that it isn’t as easy as implementing as the normal adsense blocks (requires some server side scripting) – but its still just copying and pasting (and tbh, don’t think you would ever find a host without any major scripting language)

  • http://www.brenclosures.com.au Simon Griffiths

    As I understood it, Yahoo have actually had a mobile advertising offer for some time. Google is actually playing catchup here.

    The comments from Paul Fleetwood are interesting. However I would agree with Google in that mobile sites are ready to explode. What is stopping their development at the moment is that if you develop a site, how do you get paid. Google ads at lease hold the possibility of some payment for developers and will help kickstart them into action.

    For example I am looking to launch a news and travel service in the near future. I have everything pretty much ready, but for me the effort of marketing it properly was not going to bring me any returns. Now it possibly will, however small. Obviously if you grow a market now you are then in a good position for the future.

    GPS solutions will I’m sure really make ads useful, but the Google system will match ads to content, so in that way is no different to the web. Also Google ads are text based and not big in size, so their cost will be negligible.

    • Simon Griffiths

      Sorry for the web address of the company I work for going in here. I have no excuse apart from the fact I was on autopilot (it is Friday morning).

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