Google Admits Compromising Principles

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AP reports Google co-founder Sergey Brin has acknowledged the company compromised its principles by complying with Chinese censors.

Hardly a revelation – we all could see they had – but more of a confession.

“We felt that perhaps we could compromise our principles but provide ultimately more information for the Chinese and be a more effective service and perhaps make more of a difference,” Brin said.

It would be quick to judge Google and make a mockery of their “do no evil” mantra, but business is hard. Companies don’t always make the best decisions – the lure of the almighty dollar is very strong indeed – but at least Google has its moral compass set due north. Let’s hope this is more of a blip in their navigation than a new change in direction.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Google Admits Compromising Principles
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