Google Adds Print Ads to the Scrap Heap
After shutting down several services last week, Google is now adding another one to the scrap heap. The company announced that it is closing the doors on Google Print Ads.
Google Print Ads lets advertisers choose newspapers, magazines, etc. based on geography, demographics, circulation, ad size, section, and other criteria, then select when and where they want their ads to run. They then place a bid for the amount their willing to pay and publishers respond from there.
When Google first launched Print Ads, they had 50 newspaper partners. In the end they had over 800 U.S. publications (see the full list here).
All of that is moot now of course. "In the last few months, we’ve been taking a long, hard look at all the things we are doing to ensure we are investing our resources in the projects that will have the biggest impact for our users and partners," says Director of Google Print Ads, Spencer Spinnell. "While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted."
Google will stop offering Print Ads on February 28. For advertisers who already have campaigns booked, they will run the ads through the end of March.