Google announced that it has impression share by device on the Campaign and Ad Group tabs in Shopping campaigns.
"More than ever, people are shopping on mobile devices," says Google. "As marketers it is important to reach these mobile shoppers and address missed opportunities, especially throughout the holidays."
Google recently announced the launch of impression share by device in the Auction Insights report. That was the first time this info was available for Shopping Campaigns.
"To make this information more accessible and give you more flexibility in reporting, you can now view impression share for computers, mobile devices and tablets at the Campaign and Ad group level," Google explains. "Look at your Lost IS (rank) segmented by device to see your mobile share of voice and use Auction insights to understand how you stack up against your competition. Use this information to determine which Ad groups or Campaigns have the most mobile opportunity and increase your mobile bid modifier to achieve your desired goals. In addition to an increase in impression share, increasing your mobile bid modifier makes your ads more likely to appear in the first portion of the mobile ad unit, where CTR can increase by up to 3X."
That little stat comes from Global Google internal data in November.
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