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Google Ad Planner Opens By Invitation

Media planning, click by click

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Rumors proved correct as Google revealed its Ad Planner for AdWords clients, enabling them to identify sites where their customers most likely visit.

Why try and track down the handful of sites that will provide the best potential for conversions yourself, when Google wants to do it for you? Some webmasters with AdWords campaigns will have the chance to take advantage of this, Google announced today.

“When using Google Ad Planner, simply enter demographics and sites associated with your target audience, and the tool will return information about sites (both on and off the Google content network) that your audience is likely to visit,” the company said on its Inside AdWords blog.

“You can drill down further to get more detail like demographics and related searches for a particular site, or you can get aggregate statistics for the sites you’ve added to your media plan.”

We speculated yesterday that the rumors of this tool could be why companies like Google’s partners at Publicis Group weren’t all that concerned about Google and Yahoo teaming up on the contextual search ad market. Being able to pull up a group of sites that fit into one’s plans with a few clicks should be a powerful attraction for ad clients.

Google will roll this out slowly, with the first openings available by invitation only. The company has long since learned its lesson about opening services, as the painful issues surrounding its free Analytics launch demonstrated a need to manage the influx of demand.

Google Ad Planner Opens By Invitation
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