Google Acquires SketchUp 3D Software

    March 14, 2006

Google continues is roll-up of cool technologies with news that it has acquired @Last Software, makers of SketchUp.

SketchUp offers an easy-too-learn 3D (CAD) software which is already available as a plugin for Google Earth.

So how did this latest acquisition come about? According to the founder…

“We got to know a bunch of Googlers while we were building the Google Earth Plugin for SketchUp, and it quickly became apparent that we could really stir things up together. At first, it was kind of hard to imagine; after all, we’d been blazing our own trail for so long. But after we kicked it around awhile, it started to seem right. One thing led to another, and here we are.”

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at