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GoDaddy’s 2012 Super Bowl Commercial Involves Body Paint, Danica Patrick & Jillian Michaels

The tradition continues

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The Super Bowl is getting closer, and of course that means there will be new GoDaddy ads on the way. There will reportedly be two of them this year.

At least one of them is on YouTube, but it is still unlisted. It can be viewed, but only by those who have a link to it. Hat tip to Laura Stampler for providing one.

The ad is for .co domains.

Here it is:

The past year has been a rather controversial one the company – even more so than usual – thanks to the killing of an elephant and SOPA flip flopping.

It will be interesting to see how the company’s reputation evolves throughout this year.

GoDaddy’s 2012 Super Bowl Commercial Involves Body Paint, Danica Patrick & Jillian Michaels
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  • http://marketing-heretic.blogspot.com Rick

    In a related story, I saw an interesting article from the University of Wisconsin regarding the use of “sex” in Super Bowl ads and what impact it has on brand/product like-ability… really interesting http://marketing-heretic.blogspot.com/2012/01/2012-superbowl-advertisements-selling.html

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