GoDaddy Back in the News for Super Bowl Ads

GoDaddy Lola Ad Banned from Super Bowl

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Domain name registrar and web hosting provider GoDaddy appears to be really making a name for itself based on controversial Super Bowl ads. In fact, one could ponder whether or not the general public would have such a distinct idea of what GoDaddy even is, if it were not for its Super Bowl controversies. Something tells me that’s just fine with GoDaddy. The company seems to feed off this stuff.

This year, GoDaddy says it has a new ad that was banned from the Super Bowl, even though the company finds it perhaps even less objectionable than some of its past ads.

"Of the five commercial concepts we submitted for approval this year, this NEVER would’ve been my pick for the one that would not be approved," says Go Daddy CEO and Founder Bob Parsons. "This is about a guy who starts an online business and hits the jackpot. I just don’t think ‘Lola’ is offensive, in fact we didn’t see this one coming – we were absolutely blindsided!"

The ad can be viewed below:

"We’ve accepted we have to go with another option – one that’s been approved and one that is still 100 percent GoDaddy-esque," says Parsons. It remains to be seen just what that will be, but GoDaddy is not wasting "Lola", as it is promoting the ad heavily online.

The company points out that another controversial ad with a political message, starring Florida Gators quarterback Tim Tebow will be airing. GoDaddy essentially says that its Lola ad is less controversial than that.

One has to wonder if this is just GoDaddy just trying to get some attention, but if that is the case, it has worked. The company at least knows something about getting videos to go viral.

Do you feel that the GoDaddy Lola ad is too offensive (or offensive at all, for that matter) for the Super Bowl? Share your thoughts below.

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GoDaddy Back in the News for Super Bowl Ads
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  • http://garageheatersshop.com/ garage heaters

    I suppose it’s too much ads…

  • http://www.suburban-glory.com/blog andy

    I don’t see what’s wrong with it.

  • http://www.bigfishmlm.com Brian E. Satterlee

    All of their ads tend to be all tease… they are in good fun but don’t tend to be directed at their actual business. The thing is, they are a great business as a whole that gets a lot of attention from their silly ads. I would strongly suggest checking them out if you are looking at registering a domain, hosting one, or any other kind of online business service.

  • http://erayne.com Bill @ Edward Rayne

    Someone will have to give me a clue since I didn’t find anything even remotely offensive. Was it that 2 seconds with the girl in her underwear because that wasn’t worse than anything else on TV.

    Whatever it was I’m sure GoDaddy is perfectly happy to get to promote yet another banned commercial.

  • http://www.myownfreeweb.com Markus Sanders

    Just doesn’t do much for me either. The entire commercial is about Lola and doesn’t really sell me on Godaddy. I wouldn’t see that ad and go running to use their services. Besides that, the spokes girl should have been much cuter.

  • http://tomorriscat.ecrater.com/ ceebee

    I wouldn’t use any of godaddy’s services.

  • Guest

    My my my – what’s next? Strip dancing nuns?

  • http://greengoodsguide.com bj

    They’d get a lot more business if their interface wasn’t awful, their reputation was better, and they actually had real customer service. Instead they have to resort to T&A to sell their stuff. TACKY!

  • http://www.domainsnyc.com DOMAINS NYC

    I do not see any problem.
    I like me!!!

  • http://www.gizmotechshop.com wacom accessories

    Go Daddys marketing savvy makes up for their overpriced products. people that dont understand hosting only know of godaddy.

  • http://www.wheatgrasshome.com/ Travis

    They do market well but their shopping cart products are not as good as alot of competitors.

  • http://dermacarefacialclinic.com/ Lindsay

    They have good ads and Danica Patrick is hot.

  • http://urbanelementsinteriorspace.com/ portland interior design

    gotta give go daddys marketing team some kudos. they have impressive advertising campaigns

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