Domains giant GoDaddy announced on Wednesday that it has acquired Ronin, an online bookkeeping company.
Interestingly, the acquisition was made all the way back in April, and the company has since fully integrated Ronin into GoDaddy Online Bookkeeping. The product combines Ronin with the company's previous acquisition of Outright.com.
“One of our primary goals is to make the ‘business of business’ easy, and GoDaddy Online Bookkeeping does that by taking the headache out of knowing their numbers,” said GoDaddy Senior Vice President, Business Applications Steven Aldrich. “Our customers love our product – but they wanted us to provide invoicing capabilities. We knew Ronin provided an unparalleled experience, so we started discussions. It soon became clear – we needed the team at Ronin to be on our team and we needed to seamlessly integrate invoicing into our product. The end result is GoDaddy Online Bookkeeping.”
"GoDaddy and Ronin share a vision of giving small businesses the best tools to succeed online,” said Ronin Founder Lu Wang. “The ease and speed of integrating with GoDaddy's culture and technology, combined with the ability to reach 12 million customers, is a tremendous opportunity. Joining the GoDaddy team has given us the access to the resources and smart people who we’ve wanted."
The acquisition of Ronin marks five for GoDaddy in fifteen months. Others, in addition to Outright, include M.dot, Locu and Afternic. GoDaddy says each one was tapped because of their small business elements, which is line with GoDaddy's newly revamped strategy targeting small businesses.
Terms of the Ronin deal were not disclosed.