Go Go Google Gadget Ads

A new interactive ad format has entered the world of widgets with Google’s release of Gadget Ads, touted as ‘Websites within Websites’.

Go Go Google Gadget Ads

AdWords has a new toy for its advertising clients. They are called Google Gadget Ads, and have been in testing in a limited beta form for several big-name brands.

Google said its Gadget Ads can incorporate real-time data feeds, images, video, and other content to populate the ad unit. Advertisers can develop them with Flash, HTML, and JavaScript in any combination.

These ads will run on Google’s content network, which means they will compete with other ad units for placement. Advertisers can choose from CPC or CPM pricing models, with the usual targeting options available to help place Gadget Ads effectively.

“If you