Giving Props To Essential SEO

The basics never go out of style

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Search engine optimization covers an array of topics, from a decent title tag to the world of viral video and social media connections. It’s the basics that matter most.

If you spend much time online, there’s a good chance you have a greater affinity for technology than the average person. Something new comes along, and you’re looking for a reason to give it a try. It’s fun, and it could be rewarding too.

Lisa Barone looked at the current state of search marketing and SEO, courtesy of Andrew Goodman’s assessment of SEO and recent trends. There’s a lot of curiosity and love for the latest and greatest ways to attract attention, she noted:

There may be great value in spending the time and money creating Facebook applications, toying with viral YouTube videos, and seeing if MySpace is filled with anything other than strippers and bands, but that often comes with an awfully low return on investment compared to the traditional stuff.

All the latest technologies have their place. In a number of examples, social media and viral videos brought tremendous attention to their points of interest.

Such potential should not be ignored, but Barone cautioned against getting too caught up in them. Content building, link development, and researching analytics for trends and necessary adjustments may not be the flavor of the month.

But like a vanilla cone, they still deliver what people really want when things get hot.

Giving Props To Essential SEO
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  • http://learn-to-market-online116.blogspot.com/2008/06/non-profit-online-marketing.html Intermediate SEO & Marketing Guy

    One of the business facts is that while there are some recipes to follow, there is always room for creativity. A company can flourish by doing press releases. Or traditional advertising. Online, there is "traditional SEO" (funny thought, huh?) by generating content which attracts links and organizing pages.  And / or, they can pull traffic by digg or facebook. There are businesses who live 100% on myspace.

    In short, I’m disagreeing with advising people to find a balance. I"d suggest that they find a strategy’

  • http://seo.pittwebsite.com Pittsburgh SEO Guy

    I agree with you David, the basics of SEO are a must. It’s great to have new and exciting things come along because it adds flavor to SEO. But you got to have the basics and they should be your main focus. We shouldn’t loss site of that. And of course you’ll find some people who these new things are their niche and can stick with just using them – here we find a loop hole in our logic, but for most of us using the basics is how we work. Sprinkling in the new stuff is what makes it exciting every now and then.

    Love the ice cream analogy.

  • Guest

    "And / or, they can pull traffic by digg or facebook. There are businesses who live 100% on myspace"

    The operative being traffic. There is targeted traffic and there is the kind of traffic which comes from digg and myspace. When G says that myspace seems a bust… sorry I’ll spend my time attracting real customers with CCards in hand rather than attracting a bunch of traffic which does nothing but consume bandwidth!

  • http://www.linkedin.com/pub/5/000/22A Dax Brady Sheehan

    Agree with Lisa, but only on short term return, long term with ‘open’ seemingly around the bend those other channels will be enourmously beneficial to any campaign. But again she is right that in the short term a mediocre youtube channel is not the way to impact the bottom line this month.

  • http://www.seowebdesignfirm.com/seo-company.htm seo company in boston

    Basics are what its all about.  Once you get those down and the site is techncially and structureally sound, then you can start dipping your toe in some more advanced seo to get a little boost.

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