What do married power couple Tom Brady and Gisele Bundchen have in common besides both being rich, famous, and beautiful? They are now also both endorsing Under Armour. ESPN reported yesterday that the supermodel inked a multi-year deal with the apparel and shoe company that Brady has been with since 2010.
The specific financial terms of the contract were not disclosed by Under Armour. However, we do know that they are a fast growing company and up 96% over the past year. Additionally, NBA star Kevin Durant reportedly turned down the company's 10-year endorsement deal worth $275 million.
The company released a 30 second teaser video on YouTube yesterday featuring Bundchen clad in Under Armour apparel from head to toe. She walks into an empty-looking building, laces up her sneakers, stretches out, and eyes up a big white hanging punching bag. The video then cuts to the slogan for the campaign: "I WILL WHAT I WANT."
It looks like we're going to see more of the Bunden-Under Armour campaign tomorrow.
Bundchen's ad is part of Under Armour's women's campaign that began last month. The company's first female to be spotlighted was ballerina Misty Copeland, certainly not a traditional sports figure. However, the unorthodox pairing was successful. Copeland's ad featured the athletic comeback story that we can't resist, and the video went viral with over 5 million hits on YouTube.
Skier Lindsey Vonn, soccer player Kelley O'Hara, and tennis player Sloane Stephens have also signed with Under Armour's female-driven campaign. It makes sense considering that females make up 30 percent of the company's annual business.
Forbes magazine recently revealed that Bundchen was the top model in terms of earning last year for the eighth time in a row. She pulled in an estimated $47 million in 2013. Her Quarterback husband earned about $30 million playing for the Patriots.
Of course Under Armour isn't the Brazilian model's first foray into advertising, and she doesn't earn almost $50 million a year just from her modeling career. Bundchen has advertising contracts with several companies that include: H&M, Carolina Herrera, Chanel, Isabel Marant, Balenciaga, and Stuart Weitzman.