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When the Yahoo Publisher Network blog editor Michael Mattis asked me to write an short marketing article for small businesses I knew exactly what to write about.

As much as anyone, I am a proponent of new and interesting online marketing strategies like using social media for marketing, but I am also a firm believer in tried and true tactics, such as promoting one’s site offline.

After going through the routine hoops with Yahoo, the article has published on the YPN blog today, “Signal to Noise“. The article covers the basics as well as a few new, low cost tactics including:

  • Market offline, as well as online
  • Announce your site
  • Market with a blog
  • Optimize content and links
  • Keep your content fresh
  • Bonus tip: Web analytics software to track the results

For experienced online marketers, these are no-brainers. But with nearly 50% of small businesses without web sites, there’s a lot of opportunity for education on the basics many of us take for granted.

Be sure to watch for other guest articles on YPN Blog from Rand Fishkin, Lawrence Coburn and Lousie Rijk in the coming weeks.

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Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.

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