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Google Adds More Links to Snippets

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Google has started adding links to specific parts of webpages in the snippets on search results pages.

Google gives the example of the result for the Wikipedia entry for "Trans Fat." The snippet provides links to History, Chemistry, Presence in food, and Nutritional guidelines. These are all sections of one page that the user can go straight to from the results page.

Links in Google Snippets
Obviously, if you want to increase the amount of calls to action for your webpages from Google results, you will want to do what you can to cater to this new feature. Luckily, this isn’t a completely mysterious part of the algorithm (though the links are generated algorithmically) that Google is leaving you to figure out for yourself. A post on Google’s Webmaster Central blog essentially tells you what you have to do to get these links in snippets.

"We generate these deep links completely algorithmically, based on page structure, so they could be displayed for any site (and of course money isn’t involved in any way, so you can’t pay to get these links)," says Raj Krishnan of Google’s Snippets team. "There are a few things you can do to increase the chances that they might appear on your pages."

To increase said chances, you should make sure any multi-topic pages are "well-structured" and broken into distinct sections. You should also make sure each section has an associated anchor with a descriptive name. Pages like this should have a table of contents which link to the individual anchors.

One thing to keep in mind is that these new links won’t appear for results in every search. Google says whether they show up or not depends on the specific query used to get to it. Ok, there is a bit of mystery there after all.

Get More Links in Your Actual Google Results


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  • http://deck-boards.com decKing

    I’m thinking this is going to change the way lots of people write their content . . .

    However for business, you may not want them to find some of these topics in such a direct manner. For instance, I think a lot of business owner would do something nasty w/ a brick if they saw “returns” as a topic there.
    Here’s some others that traditionally we like to link to from lots of places but only in a very subtle manner as we’d like customers to know we have them but would rather their eyeballs be busy with our high converting content, instead of:
    Privacy
    Returns
    Service

    Or what if it was a government web site:
    File a Complaint
    Suggestions
    Apply for Some Program

    It would suck to accidentally get one of these topic list especially if the searcher used a purchase keyphrase like: “Buy Acme Widget”.

  • Nikhil

    Try this query

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  • http://westcoastvinyl.vox.com/library/post/alternative-energy-efficient---window-film.html West Coast Vinyl

    Being specific for a keyword is good for long tail, but you have to structure your site well for that deep link, Actually to make it easy for the spider bots to crawl…

  • http://www.3ac.co.uk Gary Taylor

    Does anyone have confirmation if Snippets feature in Google’s mobile search, or whether Google intends to implement them at any stage? I have posted a question on the Google forum, would appreciate any comments so that I can add them onto my blog too.

    Thanks

    Gary

  • http://www.mmogsale.com/ MMOG Sale

    However for business, you may not want them to find some of these topics in such a direct manner. For instance, I think a lot of business owner would do something nasty w/ a brick if they saw “returns” as a topic there.
    Here’s some others that traditionally we like to link to from lots of places but only in a very subtle manner as we’d like customers to know we have them but would rather their eyeballs be busy with our high converting content

  • Guest

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  • http://www.siskiyouwebdesign.com Siskiyou Web Design

    I checked out a few Google results listings for a variety of keyword phrases, and every listing with the Snippets that I followed did not have any Name Anchors on the page. The pags were full of a lot of sectionalized text, but with no Name Anchors that I could see. At any rate, from an SEO perspective, using Name Anchors with your keywords can help you in the listings, and hopefully with this new thing, it could help get better defined with direct links to your content.

    I will give it a try.

    P.S. It is amazing how many folks think that posting a non-relevant link in a blog post is somehow going to help them. All it does it take up space and away from relevant content. I guess you think Google does not account for that in their view of how relevant the link is to your site. Quanity is not as helpful as Quality!

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    good tips

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    Our new website http://www.comparecarehomes.com has recently launched and we are exploring ways of increasing our Google ranking without the use of a professional SEO company. Our webhosting company has offered some SEO assistance, but every knows that quality backlinks in the right places make a big difference.

    Word on the street is (and by street, I mean random searches of SEO forums), that webpronews.com is an ‘Page Rank 6 Article Directory’. Is there any truth to this? I am learning lots about SEO very quickly, and there is a great deal of information freely available across the web. Many thanks to all you experts for your free help and assistance.

    Many thanks

    Jamie W

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    Hello,
    Something I like about all the new features coming out from Google is that it helps keep us do it yourself website owners on level ground with the SEO companies. The search term I build upon is Sacramento Community Resources. My webpage is number two for that search term. I can say that when Google puts an extra link in the search results that is my webpage that people do respond to it, according to my website analytics. To that point, I have begun to pay closer attention to what Google is doing, and to read through what Webpro news has to say.

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