Generation C Still Going Strong

    May 8, 2006

The desire to create and consume content continues to drive online behavior.

Back in March 2004 Trendwatching identified a Generation C. So what was it all about?

The GENERATION C phenomenon captures an avalanche of consumer generated ‘content’ that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis, said the smart people at

Here we are in 2006 and the consumer generated content issue has only grown bigger and stronger. Blogs, RSS feeds and podcasts have fueled this avalanche and wrought a fundamental change in the way users consume media online.

The May 2006 issue of Trendwatching returns to Generation C and examines how this trend has developed.

From a business and innovation angle, we’d like to argue that the CUSTOMER-MADE trend, co-creating with your customers, is the most important trend to watch, they say.

These are the consumers who are a part of GENERATION C: they’re creative and increasingly have access to professional hardware, software, and online distribution channels to show (and dictate to) companies what it is they expect from them, using text, sound, picture and video in ever more powerful ways.

It is all about the conversation. Learning to listen to the conversation is your first step – then learning how to deliver content in a way that makes you a participant in the conversation.

It’s time to figure out what the new rules of PR are and how you can get up to speed in the online PR world.

Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.