Gawker Media Lands Yahoo! News Syndication Deal

The gap between big media and micro media is narrowing.

First AOL bought Weblogs Inc., then Topix.net (a CK client) started fusing blogs and news items together on the same pages, now Yahoo News will syndicate blog posts from Gawker Media, MediaPost reports. You can check this out here.

Yahoo! News today will begin stocking content from Wonkette, Gizmodo, Defamer, Lifehacker, and Gawker itself. Scott Moore, Yahoo!’s head of news and finance, told MediaPost that the idea to add Gawker came up over dinner with its founder and publisher Nick Denton. “It seemed like a natural thing to do, because it’s a very complementary relationship,” said Moore.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.