Gartner: Election Provides a Glimpse of the Internet’s Power to Persuade

Gartner G2: From Web portal news coverage to individual blogs, the world got a glimpse into a future that portends a major shift in political communications.

As conglomerate-controlled mass media gives way to technology-empowered consumers gaining more control over their media choices, politicians angling for the 2008 presidential election cycle will look to take advantage of this shift to deliver precise and personalized messages to the right targets. (Via Adverblog)

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.