Gap Ad Takes Stand Against Anti-Muslim Vandalism

    December 1, 2013
    Val Powell

Gap has been rolling out new campaigns that typically create a lot of buzz, but this year’s seems to have drawn a different kind of attention. The theme of this year’s campaign is “Make Love” and Gap created an image of two people: jewelry designer, Waris Ahluwalia, a Sikh and model/ filmmaker  Quentin Jones. The image for the ad was posted outdoors and in store windows.

However, New York photographer, Robert Gerhardt observed that one of the posters that had been posted outside a New York City passageway had been defaced.  The phrase “Make Love” was replaced with “Make Bombs”. Also, the phrase “Please stop driving taxis” was added to the poster.

Gerhardt took a photo of the defaced poster and forwarded it to Arsalan Iftikhar, Islamic Monthly senior editor and founder of the who then posted the photo to his Twitter and Facebook wall. “When I first saw my Facebook friend’s photo of this Gap subway advertisement defaced by vandals with racist messages, I wanted the world to see how millions of brown people are viewed in America today.” Gerhardt told the Huffington Post.

Gap responded the next day and tweeted back at Iftikhar to find out the original location the ad. “Hi there. Thanks for informing us. Can you please follow & DM us. We’d like to know the location of this,” read the tweet. The company went further to change the background of the picture to show solidarity. Though Sikhs are a different religious sect than Muslims, the two groups are often mistaken for each other. Gap has since received praise from Muslims and Sikhs communities.

“The Muslim Guy” Responds

(main image via YouTube)


Val Powell
I'm a content writer, blogger, SEO enthusiast, visual artist, world traveler and lover of spicy foods. I also live and work in Queens, New York. FOLLOW ME on Twitter! @webnewsreporter or LIKE ME on Facebook! webnewsreporter