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From Zero to Google

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Want to know how to jump start a new blog? Read Darren Rowse’s case study.

The formula is simple, he says. Write a lively and authoritative article about your particular topic, then alert other bloggers in the hope that some of them will link to you.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

From Zero to Google
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