Free Trials Convert To Paid Subscribers

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Paid content sites offer free trials to users hoping to turn them into subscribers. MarketingSherpa signed up for free trials with 50 content providers to explore what methods can be effective in attracting subscribers.

They found that providing free content immediately is a plus. eMusic makes such an offer before visitors land on its home page. The company says that they have converted around half of its free members into paid subscribers.

A third of the sites surveyed offer trials after users click on content that is available to paid subscribers.

Over half of sites that offer a free trial after users click on a subscriber only section put up a complete barrier, not displaying any content. Members have to sign in and non-members have to join the site.

Just over a quarter of sites show a partial view of content above a barrier requesting users to sign in or register.

Free trials can be helpful to the user in deciding the value of subscriber only content.

Allen Klepfisz of free-to-consumer music firm Qtrax said, "Free is important. In an Internet context, people expect things to be free. News is free, video is free, search is free, so why should music have to be paid for?"

Free Trials Convert To Paid Subscribers
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