Free Online Gaming Grows As Economy Struggles

Time spent up 42%

Get the WebProNews Newsletter:

[ Gaming]

The usage of online gaming sites has grown 27 percent during the past year to 86 million visitors in December 2008, while the total time spent playing online games increased 42 percent, according to comScore.

American’s total amount of Internet time spent playing online games grew from 3.7 percent in December to 4.9 percent in December 2008.

Yahoo Games ranked as the most visited site with 19.5 million visitors (Up 20%), followed by EA Online with 15.4 million visitors (up 21%), and Disney Games with 13.4 million visitors (up 13%). The tenth most visited site, Spil Game, saw traffic boom 269 percent to 6.7 million visitors.

Top Online Gaming Sites

"It appears that online, ad-supported gaming is one of the activities that has benefited during this economic downturn," said Edward Hunter, comScore director of gaming solutions.

"Not only have consumers turned to outlets such as gaming to take their minds off the economy, but as they curtail their discretionary gaming-related purchases they are turning to free alternatives."

Online display advertising is also doing well in online gaming.  From November 2007 to November 2008, the total number of display ad views in online gaming grew 29 percent to 8.6 billion.

The increase in display ad exposure is due mainly to the increasing number of visitors (up30%), while the average person’s frequency of exposure has remained relatively constant at 127 ad views per person.

"The growth in display ads in the online gaming category not only underscores the assertion that gamers are increasingly accepting of ad-supported games, but also that the advertising community is recognizing the value of this highly engaged audience," added Hunter.

"It is also likely that the advertising agency community will begin to demand more evaluations of campaign effectiveness in this space as spend and impressions continue to rise."

Free Online Gaming Grows As Economy Struggles
Top Rated White Papers and Resources
  • http://ezinearticles.com/?Hair-Removal-Cream-For-Men&id=1623797 Jason Krezure

    It’s no wonder why people are spending more time at their computers playing free games. It’s simply a cheaper way entertaining the kids or themselves.

  • http://inchoo.net Toni Anicic

    Very interesting data. I’m surprised with how the numbers are actually small :), especially the total number of players in the USA.

  • http://lexolutionit.com Maneet Puri

    With the kind of desk jobs people have and the long hours they have to spend in front of their computers, online games are a great way to beat stress and take a break. A chunk of the audience of online games are not just kids but office goers as well.

    • http://www.roomfurniturechina.com wholesale bedroom furniture

      how search engines work when you have a completely incompetent (now EX-president) and someone who is the complete opposite. People don’t like Bush, people like Obama. That’s why there are lots of nice pages for Obama and nasty ones about Bush. This is no conspiracy and that whole nothing just seems completely absurd. Especially in regards to other online venues being deemed as too “leftist” like Wikipedia. That is just hugely ignorant.

  • http://www.nationalpolicyinstitute.org Louis Andrews

    Not surprising. When the economy gets worse, people are looking for an escape that’s cheap.

  • http://www.thickgeek.com james

    Free online gaming is a great source of free gaming experience to save money

  • http://www.indiesurf.com Darren Tan

    With so many people got retrenched, it’s just another way to pass time… Some might even ended up playing free online games while searching for job on the Internet.. :-)

  • http://www.diamondonnet.com/ Diamonds

    Although, not as good but still worth playing sometimes :)

  • http://www.pr1media.com Martin Hall

    The proliferation of free content and the free-mium business model has changed the way people value media. I’m also suprised that these figures are so low. Maybe gamers are torrenting more to compensate for the economic downturn!

  • Join for Access to Our Exclusive Web Tools
  • Sign Up For The Free Newsletter