IKEA Australia is getting a lot of attention today after they announced on Valentine's Day that they would give away a free crib to any parents whose child is born nine months from now, on November 14th.
The company has garnered a lot of talk on social media forums particularly, where many are praising the furniture makers for a cute, attention-grabbing ad...even if a baby conceived on Valentine's Day won't necessarily be born on November 14th.
Ikea has a free baby crib for any babies born 9 months from yesterday. #woahhhderrr
— JANEYFOCKE. (@janeyyyfockeee) February 15, 2013
— Molly Mason (@maryaidan) February 15, 2013
Quite clever: Ikea offers free crib to new parents who's child is born 9 months after Valentine's Day. designtaxi.com/news/355865/IK…
— Cai Sepulis (@BallyhooMedia) February 15, 2013
Love this idea! - Ikea’s Valentine’s Gift: Free Crib for Babies Born 9 Months From Today hopflow.com/r/P5K-c1zd
— Jami Oetting (@jamioetting) February 15, 2013
— Kendra Poyner (@kendrapoyner) February 15, 2013
— Kristen Sze TV News (@abc7kristensze) February 15, 2013
Now this is marketing: IKEA gives away free cribs for Valentines, for babies born 9 months from now.LOL ow.ly/hKivs
— Justine (@justinespinueva) February 15, 2013
Clever print ad that makes people LOVE Ikea. Smart because it's getting so much earned media.tinyurl.com/b9675d8
— Thom Pulliam (@thompulliam) February 15, 2013