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Foursquare Tells Businesses Its New App Is Better For Them Too

    August 6, 2014
    Chris Crum
    Comments are off for this post.

As you may know, Foursquare launched its new check-in-less app today. If you want a rundown on what to expect as a user, read this.

Given that the focus of Foursquare has shifted from check-ins to local search, you can imagine that it might have some implications for small businesses. Naturally, the company is telling businesses that the new app is not only better for users, but better for them.

“It learns what you like, and leads you to places you’ll love,” the company says in a blog post. “For local businesses like yours, this is perfect: the new app is even better at connecting your business with customers who will love what you have to offer.”

“Connect with customers when it’s most relevant,” it adds. “Do people rave about your fish tacos or your scenic views? Your affordable prices or your specialty items? We’ll highlight those things to people who have told us they love them. Best of all, they’ll learn of them through the tips left by your happy customers.”

As noted in our previous article on the app, tips are a big part of the new experience. Luckily for businesses, they can write tips to tell users what they’re known for or what they do best. It shows up in a dedicated section of the business listing, where it will also display specials.

In addition to the new look of Foursquare itself, the company is rolling out a redesign of tis business site. Foursquare says it has a community of nearly 2 million businesses.

Images via Foursquare

  • http://www.smartdatamap.com Jim L

    As a long time 4Square user, it took a minute to see the difference. When I visited a new town and I got a recommendation for a pub with “a large beer list” I could see that 4Square is listening to what I want, instead of the masses. Great change.

  • Laura R Gullett

    Online advertising in general is really getting creepier by the nanosecond. I like the adventure of looking around an area for a place to eat, shop, etc. The adventure is the human connection to the fun of doing it, not just be guided around like a robot. Apps and technology are good for guidance in ways people want information, but should not be used to replace that human interaction completely. I have been around technology since the 80s so I know how it has changed as well. I worry about how people accept eliminating that human connection with too many ‘me mentality’ conveniences.