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Foursquare Talks Future of Locations at SXSW

Is History the Key to Location-Based Services Going Mainstream?

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Everyone is trying to figure out the answer to getting location-based services to go mainstream. SCVNGR CEO Seth Priebatsch talked about this yesterday. He thinks this ¬†will be the decade of the gamer layer, and that looking at game mechanics can solve a lot of the world’s problems, with location-based services playing a huge role.

Foursquare Community Manager Chrysanthe Tenentes spoke on a panel today at SXSW about the future of locations and local online communities. Besides working at Foursquare, she also co-founded the local neighborhood-based North Brooklyn Breakfast Club and is a partner with the Brooklyn Based, a local e-newsletter. Suffice it to say, she is very close to the local/location space.

When she first started living in New York, she says, she was always writing things down on post-it notes Рplaces that she wanted to visit. She said she would leave the house, and wish that her phone would tell her when she was near a place that was recommended by a friend.

Well, that’s what the new version of Foursquare does, with its Explore feature, which could end up being one of the most important features in the progression of LBS ¬†usage. People need a reason to use an app like Foursquare, and this is a reason. Perhaps even more key is time and history.

The information from these apps is most important when it’s aggregated (history of your friends’ use and your use), she said. ¬†She also mentioned the app Foursquare and 7 Years¬†Ago, which shows history. The thinking is that you might check-in somewhere today, and say something about a place today, and it might not mean much, but a year from¬†now, it might have meaning. You can see experiences you and your friends have had based on places, and make decisions based on this information.

That’s where things¬†really start to get useful.

Foursquare Talks Future of Locations at SXSW
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