Fortune Interactive Publishes Corporate Blog

    January 3, 2006

We’ve decided to put our money where our collective mouths are and launch a Fortune Interactive corporate blog.

Not only will the FI blog showcase some of the technology and expertise behind our corporate blogging services (promo), but it will also allow our clients (and anyone else) an opportunity to keep track of developments, news and views at FI.

We’ve a number of posts up already, including Mike Marshall’s interesting look at the future of the semantic web. Any post that includes the following…

To the extent that results returned to an Internet user are influenced by the relevant data from other users, those results may be skewed due to any of (or a combination of any of) those factors. Tapping into a knowledgebase is great when the contributors know what they’re doing. You can proudly say, “It’s powered by people” and “Power to the people.” However, what if the contributors (or a significant portion of the contributors) don’t know what they’re doing or have misinformed opinions. We might get, “It’s powered by third graders” or “It’s powered by the uneducated,” which is not as promising.

…is surely worth reading, right? 😉

It also allows us to offer more biased thoughts (yes, more biased than those published here) and get feedback from clients etc.

You can subscribe to the RSS feed or go ahead and visit the blog. Over the coming weeks, you can expect to see various FI employees adding their two cents.

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at