Ford Sales Drop Again

    March 1, 2005

Ford’s sales in the U.S. went down for the ninth consecutive month in February, leading to production cuts.

The company’s sales fell 3%. Though sales for its new vehicles were strong, the lack of sales for its SUVs and pickups was just too great.

According to Reuters,

“Ford was the first major automaker to report its February results. Overall, analysts said industry-wide sales of new cars and trucks are thought to have fallen moderately during the month, from a seasonally adjusted annual rate of 16.5 million in February last year.

Nissan Motor Co. Ltd, Japan’s second-largest automaker, reported a gain of about 10 percent in its U.S. sales in February, to a total of 82,412 vehicles. DaimlerChrysler AG, the world’s fifth-largest automaker, said sales rose 5 percent.”

“It was a good month, it wasn’t a great month,” said Nissan’s head of sales and marketing for North America Jed Connelly. “(Showroom) traffic was not as consistent in February as it has been.”

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