For Yahoo, Google & Feds Follow Microsoft

The end of Yahoo’s discussions with Microsoft quickly gave way to a formal search advertising deal with Google. Rumblings over antitrust concerns followed on Capitol Hill.

In a wave of announcements, three major Internet players recast the search advertising industry. First, the talks between Yahoo and Microsoft came to an end, with Yahoo declaring there would be no more conversations about a sale of the company, in whole or in part.

Yahoo later announced it reached a deal with Google to place AdWords search advertising alongside its US and Canadian search results.

“I wanted to put this arrangement in perspective and comment on what it is and what it isn