Following FoodFight, SocialMedia Catches $3.5M

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[ Social Media]

SocialMedia Networks is behind several Facebook applications, including FoodFight.  FoodFight allows users to “throw” various things, including piles of poop, at each other.  Fortunately, this app’s success is not directly responsible for SocialMedia’s recent $3.5 million round of funding.

After all, that surely would have been a sign of insanity and a bubble.  Perhaps the apocalypse, as well.  Instead, reasonable firms and people such as Charles River Ventures, Marc Andreessen, and Jeff Clavier contributed to the investment, and their interest was presumably due to advertising potential.

“Using the marketplace offered by SocialMedia . . . less popular Facebook applications bid to get ads placed on the pages of more popular Facebook application – thus, increasing their traffic,” reports Eric Eldon.  To back up this ability SocialMedia offers an analytics engine called Appsaholic.

FoodFight may have played a small role in the round of financing, then, but so did Happy Hour, a more civilized drink-exchanging app.  And an official statement on the matter didn’t mention either of them until an “About Us” section.  Onlookers may still argue about the worth of Facebook and everything connected to it, but things aren’t as crazy as they might be.

Following FoodFight, SocialMedia Catches $3.5M
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