Flickr to Get Contextual Nikon Banner Ads

Get the WebProNews Newsletter:

[ Search]

Nikon has struck a deal with Flickr to place Nikon branding on the site, including small logos next to photos that were taken with their cameras.

In addition, there will be branding on the login pages as well as special Nikon-only photo galleries. As Mediapost notes, this is the first major brand advertising campaign to run on Flickr, which to date has only had text links.

It will be interesting to see how the Flickr community reacts to these ads – particularly the ones that appear next to their photos. Many shutterbugs are loyal to one particular camera brand. So I can see Nikon lovers really taking to the campaign and those who take to other brands not liking the promotion. I sure hope that Flickr makes this optional for Pro users because a backlash could erupt. People should have the option to opt in or out of companies putting certain banners around their photos. (Disclaimer: Edelman works with Canon, a Nikon competitor.)

Add to Del.icio.us | DiggThis | Yahoo! My Web | Furl

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Flickr to Get Contextual Nikon Banner Ads
Top Rated White Papers and Resources
  • MD Davide

    We sell Brand New Nikon cameras)Sony Cameras) Nikkor & Canon Lenses) Apple iphone 3GS)Olympus Stylus) Sony Alpha DSLR)at wholesales prices with 1 year international warranty receipt from manufacture company with all the accessories in the box(Shipment is via DHL,UPS,FEDEX and its 48hrs delivery and it home delivery to your doorstep)

    We give discounts on bulk order with free memory card+++

    (Express shipment within 2-3days work days)


  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom