Flackbusting: PR Gits Stalking Journalists

    August 19, 2005

An interesting thing happened on the way to the blog. It seems there was a TV producer got an delightful story pitch through their email from a publicist. The producer promptly reviewed the dispatch and deleted it. Some ten minutes later, the publicist called the producer and interrogated the producer as to why he deleted the email after only two seconds.

I picked up on this story from Ms. B.L. Ochman’s blog who in turn got it from IABC Caf and what a delightful story it was. Ochman finished her entry reminding PR people not to do this, it’s a very bad idea. I got my degree in PR myself and one of the first things told to us is that most press releases go into the wastebasket.

There’s a program out there called ReadNotify which gives folks tons of information about the paths an email but, as Ochman pointed out, do everyone a favor and don’t inform people you know all about your email. Sometimes it’s just for the best.

Anyone tempted to chastise another who’s deleted a press release or something similar should probably go back to class and read up on manners.

John Stith is a staff writer for WebProNews covering technology and business.