Take a look at brand logos the next time you’re around them, and think about what they really look like. Adam Ladd, a graphic designer, took it upon himself to create a fun project where he showed his five year old daughter various brand logos to see what she thought of them.

The results are adorable, insightful, and they provide a glimpse into what we subject our kids to on a daily basis. The video also provides a good reminder that your logos should be simple and impactful; lest you become like the Olympics, and your logo comes out looking baby toys. Hey, they do look like baby toys…