GOQii has launched a wearable fitness tracker that will send users' data to personal trainers in India to assist them in meeting their fitness goals. According to the Wall Street Journal, GOQii has partnered with Snapdeal to distribute the watches. Although GOQii does not charge for the watches themselves, the service will cost consumers $99 for six months. Customers connect with personal trainers via text messaging and personal calls. For further motivation, users will earn karma points for reaching their goals. For every karma point earned, GOQii sends money to charity or “helping the world by helping yourself reach goals," as GOQii founder Vishal Gondal told the Wall Street Journal.
Gondal demonstrated the service to Forbes in an interview. "'Did you get time for a run?' [his trainer] Swapnil can’t read Gondal’s GPS data, but can see that he hasn't taken very many steps that day," wrote Forbes' Parmy Olson, "Gondal now looks sheepish. 'I haven’t run so I haven’t replied to the message. This is playing in my mind that I have to reply.' He stares at the message for a moment. “Ok I’ll tell him now.” Gondal’s thumbs fly across his Nokia phone. 'Yes. Running tomorrow for sure,' he tells Swapnil."
According to the Pew Research Center, 69% of adults in the United States track their personal fitness. However, only 21% of adults use technology to track their data, as opposed to 34% who use paper and 49% who use "their heads".
In a report from the Health Data Exploration Project, it was found that tracking of personal data will play an important role in future healthcare. “I've talked to my doctors about it and let them know I've been tracking my activity levels. I can see when it’s lower than average, or higher than average and sort of try to increase my daily average," said a participant in their study, "They’re just like, 'OK, that’s neat. Sure. You still need to lose weight.' I’m like, 'Yes, I know!' I feel like to them it’s like someone looking up symptoms on Google, and coming up with some crazy illness that they think they have.” GOQii, and other like it, may transform the way adults and their doctors approach health and fitness.
Image via GOQii, YouTube