& Mitsui Launch Paid Listing Service In Japan

    July 21, 2004
  announced today that Mitsui & Co., Ltd. has launched a new pay-per-click advertising service in Japan, utilizing their technology and operations know how through the Private Label service.

The name of the new paid listing service is “LISTOP”. It is initially available to companies through major internet advertising agencies in Japan.

With a minimum bid of 5 yen for keywords, LISTOP has the least expensive minimum bid price among paid listings providers in Japan. LISTOP operates similarly to the Network.

“We are very pleased to be working with and utilizing its Private Label service and expertise here in Japan,” stated Katsuhiko Oizumi, general manager, Internet service & marketing department, Mitsui & Co., Ltd. “Once the self service portal is opened in August, we anticipate significant interest from small to mid-sized advertisers given the cost effective pricing model and the access to Japanese consumers afforded through LISTOP.”

“As the second largest e-commerce market in the world, Japan is an important part of our global strategy,” said Craig Pisaris-Henderson, chairman and chief executive officer of “We are honored to have this strategic partnership with Mitsui, allowing both companies to focus on their core with its paid listings technology and operations expertise, Mitsui (ranked 11th in “The Global 500″ by Fortune magazine) with its gravitas and brand strength in Japan-to launch an effective online marketplace to facilitate the growth in e-commerce to the benefit of Japanese advertisers, Web publishers and consumers alike.”

Jeremy Muncy is a staff writer for