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Finding a Path to Blog PR Bliss

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Like Scoble, lately I have been getting a lot of please “link to me” emails.

I look at these, but as the volume increases I will not be able to scale. This is true for many of the more popular bloggers.

So, here’s a blog relations tip for you. One way to get coverage on a “top-tier” blog is by identifying who he/she reads regularly and then pitching those sites.

Here’s how to get this done. Start by going to the BlogPulse Profiles site. Enter the URL of your favorite blogger and click on the Sources tab and you will get a sense for their linking habits. For example, here’s Scoble’s. Use the smaller blogs as stepping stones that help you get “coverage” on the larger ones.

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Finding a Path to Blog PR Bliss
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