Find, Listen, Engage and Empower

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At CooperKatz, our new Micro Persuasion agency practice has four basic philosophies.

We help companies find their evangelists/vigilanties, listen to them, engage them in dialogue and, where appropriate, empower them to help spread the word for us. Here’s a good example.

Tonight I noticed that Gordon Gould was trashing WeatherBug, one of our clients. I left a comment on his post that we could set up a conversation for him with the WeatherBug team to address his concerns. The result? Gordon was smack down impressed and now is willing to listen. Will he change his tune? I am not sure. But at least I know we’re all listening to each other, which is a start.

So for all PR people thinking about getting started in blog relations, I challenge you to ask yourselves this: “How big are your ears?”

Reader Comment:

From Rich at Hello_World

“I love the concept of the service you’ve launched at KC, but just cant help wondering about the wisdom/logic of using the Micro Persuasion name. I can’t see a real upside (Steve Rubel is the brand in this case, not Micro Persuasion), but there are quite a few negatives; what if you leave? What if you want to publically disagree about something your company has done? What if you want to discuss an issue a client may not like?

I’m just curious…!”

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Find, Listen, Engage and Empower
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