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Final Words on BlogKits & Adsense

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Back in January, I wrote a piece on whether the newly-popular Blogkits blog ad network lived up to their claims of outearning Adsense on blogs. My feeling at the time was that they did not even come close, but I was willing to give them more time to prove themselves.

Blogkits logo

Nearly five months have passed since I wrote the original piece on Blogkits; by now, Blogkits has been on my blog for nearly six months. Before someone points this out in my comments, I must admit that I did cheat on the blogkits challenge a bit; rather than removing Adsense and completely replacing it with Blogkits, I ran both ad networks side-by-side.

So, what are the results?

Blogkits
Impressions: 50,716
Clicks: 286
Leads: 0
Payout: $0.00

Adsense
Impressions: 22,340
Earnings: $39.64

Within the six-month time period, Blogkits has not earned me a dime, despite nearly 300 clicks. This indicates horrible conversions on their part. Meanwhile Adsense was been quietly accumulating the whole time.

Of course, we should not forget that a single sale on Blogkits has the potential to generate more earnings than Adsense; it could just be a string of poor luck that I have no conversions yet. On the other hand, I think enough time has passed to show that Blogkits is not a particularily effective blog monetization solution.

One interesting point is the fact that Blogkits reports twice as many impressions as adsense for the same time period; neither ad network correlates well with the pageview statistics shown by my analytics / stat programs.

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