Filling The Knowledge Gap With SNCR

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I’ve been working in the background the last few months with Jen McClure on the SNCR Research Symposium and Awards Gala, which took place earlier this week in Boston.

Congrats again to all the award recipients and a thank you too. The winning case studies will help support and advance the society’s research efforts next year – and I can’t emphasize the importance of that enough.

I’ve said this before and I’ll say it again, I think there’s a lot of noise in the PR industry right now, especially as it relates to social media. What we lack, however, is a healthy stable of case studies and best practices that we can model and build on. I think what the SNCR is doing, along with related efforts by groups like WOMMA, Social Media Club and even the Third Thursday meetup network will, in their own ways, help fill this knowledge gap.

We need to push industry thinking forward, but I don’t think that can really happen until we have a foundation of shared experiences (and less rhetoric) to build from.



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Mike Manuel is the founder of the award winning Media Guerrilla blog. Media Guerrilla is an insiders take on the practice of technology public relations with a focus on the issues, tactics and trends that are specific to the tech industry.

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