Feedburner Incorporates AdSense Into Feeds

About a month ago, it was hinted at that Feedburner would start incorporating AdSense into feeds as a product of its acquisition by Google.

It appears that time is approaching with feeds for some publishers getting ready to start displaying AdSense ads this week.

Steve over at the official Feedburner Weblog tells publishers what to expect:

So what will this mean for you? Well, publishers already in the FeedBurner Ad Network will continue to see premium CPM ads directly sold onto their content, but with the added bonus of contextually targeted ads that will fill up the remainder of their inventory. That means you get the best of both worlds: a dedicated Google sales force that knows how and why to sell onto your content, with the added revenue that full back-fill coverage provides. And with AdSense, you’ll know that your back-filled ads are using the strongest contextual ad engine, ensuring the most relevant and profitable ads are delivered to your subscribers. And yes, ads are also sold via Google’s AdWords program.

This seems to just be the next logical step in the "Googlization" of Feedburner. Publishers will be able to manage their feed ad units straight from the AdSense Setup tab, and track performance from the AdSense Report tab.

"You can slice, dice, mix, or mash your tracking across feed units and content units, or keep them totally separate," says Steve.

Feedburner promises more details with their full AdSense launch coming in the near future. .