“Online Coupons Attract Those With Higher Incomes”

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 Out of 1,000 consumers surveyed with Internet access, 73 percent used at least one coupon they found online in the past six months. Nineteen percent said they had used online coupons six or more times in the last six months.

Fifty-eight percent of those surveyed who had household incomes of less that $35,000 a year said they had used an online coupon at least once in the past six months, while 74 percent with household incomes between $35,000 and $74,000 said they had used online coupons at least once in the past six months.

 Those with incomes of  $75,000 and above said they used online coupons more frequently in the last six months with 48 percent using online coupons four or more times in a six-month period. Just 23 percent of those with incomes under $35,000 said they had used online coupons four or more times in the last six months.

“Do You Have Any Coupons?” News from Google and Bath & Body allow me to lapse back into my third screen dreams where marketers do not simply apply conventional push tactics to this new, wireless, on-demand frontier.

We need more than “same stuff, different device.”

Passionate Customers Find Their Voice Online

A new spin on a familiar theme pointing out examples of how Target and IKEA customers are talking about brands via social media.

The piece also notes that companies need to look for their customers online, listen to them and in some cases engage them in dialogue.

Blog Jam went by in a blink. You should stop by FC Now and check out some of the conversations created by the more than 40 people posting.

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Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin’s blog: Strategic Public Relations.